This is for you if you are a freelancer, entrepreneur, contractor, or consultant who wants to learn how to “get” clients each and every month. You know your clients are on LinkedIn and you want a system that will enrol clients, in a savvy automated method. You want a clear step by step approach that shows you what you need to do to get you hired and to stop you worrying about where your next pay cheque will come from.
While working with me, not only will we create a strategy to find your clients, you will finally achieve the vision of having a steady stream of clients each and every month. By following my 9-step formula, you will have a clear understanding of what to do and how to do it. In fact, following this plan is exactly what has allowed me to live from a suitcase for nearly a year - because I can get all the clients I need, on repeat, each month, wherever I am in the world (so far this has been London, to Spain, back to the UK, and soon to be Germany!).
I had the opportunity to take this program and all I can say WOW! With Susan’s help, I was able to increase my presence and finally get the clients I wanted to work with, and even before the end of the program. I won a big contract! If you are willing to take the time, put in the honest effort to improve your presence on LinkedIn; you will then be able to present yourself as a professional you know that you are. D. Sinde Aviation Security Consultant
It great that I am now able to take ownership of my own sales pipeline rather than being at the mercy of recruiters.
Even just by revamping my profile meant I got work from LinkedIn – just from this alone, never mind anything else paid for the course itself!
Agile Consultant B. Ansley
No. 1 Driving Sales – Ending Feast or Famine Once and For All
You must nail the basics to actually get clients. In the first part of the programme, that’s exactly what we will be doing - working out your niche, honing your audience’s desire to purchase from you. You must showcase the problem(s) you solve because let’s be honest, you ONLY get hired for that one reason - the company or client has a problem, and they hope you can solve it! There is no point in blending in; you need to be SEEN, you need to attract the people who can hire you.
In this section: whether you are selling your product or service Business to Business (B2B) or Business to Client (B2C), in our 121 kick off session together we will develop the overview plan and build the necessary foundations for success.
Learn to attract companies, clients, head-hunters, and even recruiters to you by creating killer foundations - think LinkedIn, website if you have one, even your email signature. Just small changes can make a huge difference because by doing so you are attracting and building a solid sales pipeline (and when you realise you have a never-ending stream of clients, well things become a hell of a lot easier).
Step 2: Done for You: LinkedIn Revamp to Entice Your Clients
This is one of the many bonuses of the programme and it’s priceless. You don’t need to worry about your LinkedIn profile, tweaking and polishing it, never being sure if it’s fit for purpose, because it will be! I will make sure your audience understands who you are and how you can help. What many people don’t realise is that LinkedIn is about more than just content – yes, it’s essential but it also needs to be SEEN as this is exactly what we will be doing on the programme.
Step 3: Killer Foundations Which Speak to Your Clients
We need to understand how we are promoting ourselves – this SPEAKS volumes! We will look through all your marketing collateral, think website (if you have one), and anything else you do, don’t do, and evaluate whether it is fit for purpose, i.e. leads to a sale! The thing you need to understand is that as you are providing a service, it’s incredibly difficult for someone to work out whether you are worth investing in. The ONLY way they can evaluate you is by what you do/say or what you produce so this needs to be 5 stars otherwise we risk alienating the very people who we are here to serve. This strategy does a full evaluation of where you are and what you need to do to improve, as well as how to get content which delights your audience.
Implementation Week – I call this implementation week, it’s a further opportunity to implement what we have discussed through Modules 1 - 3
Step 4: Find Your Audience & Learn H&w to Automate the Process
Learn the tools you need to move away from spending hours on marketing to creating systems that work for you. I’ll show you some great tools which will allow you to take what you’ve learned so far and create an automated approach so you can go to the pub, the gym, spend time with family and friends, knowing you don’t always need to do the hard work!
Step 5: Done for You Messaging Scripts
In this section, we will learn how to search for your clients, what to say to prospective clients, and most importantly how to get clients chasing you.
At the end of Modules 4 & 5, you will&be able to identify a clear audience for yourself using LinkedIn, be able to message people to get the response you want and most importantly, people, yes people, will want to connect with you, and you got it, it will lead to that sale.
Step 6: Done with You: Creating Your Personalised Booking System
You want to know how to get clients? Well, you need to speak to them! Sounds obvious, right? So obvious we make it difficult or complicated to even make this happen. Instead, we ask people to play ping pong with emails trying to schedule a session. Even if you already have something in place, I promise you this module is priceless. I will evaluate exactly what needs to be improved which can add thousands to your bank account – can’t say fairer than that!
In Module 6, you need to make it easy for the client to book in with you. In this session, I show you how to achieve this very goal.
Step 7: How to Close the Deal to Boost Your Income
How to generate appointments and how to close the deal is the secret of a successful business. This is exactly what you need to learn. How to close the deal, whether it is a formal interview or whether it’s a strategy session, I’ve got you covered.
Implementation Week – You’ve got it, another Implementation Week, designed for you to Implement what we have discussed. This is all about DOING!
Step 8: Get Famous in Your Industry - Build the Know, Like, Trust Factor
By now your connections are increasing and you are getting into conversations with the right people. Now the trick is to make sure your network knows you exist – when they need your services! No easy feat, because you and I know you may connect with Frank today but do you honestly think Frank will remember you next week, or even next month? This module is all about building you as the brand and being top of mind in your network so when they need you – they know exactly who to ask!
Step 9: Reflect and Review to Boost Your Income
Want to look at my crystal ball? The most common mistake people make when they start getting clients – is they go back to being invisible again. They take their hands off the steering wheel, so to speak. If you really want a consistent level of clients – you need to understand VISIBILITY 24/7 is required, don’t panic, this is do-able and does not require a ton of work either. I also show you how to refine the process further and by making small tweaks can literally add thousands and thousands to your bank account. Are you ready?
Firstly, let me tell you, even though I have an online business, I am definitely not the best with IT, I even have trouble with the Amazon Firestick, so if I can do LinkedIn, you can too!
You can’t get behind. There is lifetime access to the resources, so when you need it – you’ve got it. If you have a personal issue and want to join the course live we can delay, postpone the course start date for up to 1 year – so you really have nothing to lose.
You have lifetime access to the course, so you don’t need to worry!
When you invest in this programme, I understand that you have signed up because you are committed to doing everything you can to get clients chasing you! Why else would you spend your hard-earned money, right? I will teach you clearly how to use LinkedIn as a database, and I guarantee I can increase who’s viewed your profile by 1000 views within a 90-day period, minimum, by using this approach and following my step by step guide. And we are not talking about anyone; we are talking about people who can hire you or are your gatekeepers. This approach is also great if you are moving to a new location or even country! Look at mine – I commit to the process and it’s well exceeded over 1000, try over 6000!
I know that you understand that building a solid sales pipeline won’t happen overnight. You may well see results very quickly (some of our programme members have had clients chasing them straight away!), but, let me be clear, there is no magic happening here! You will need to follow the steps in the programme consistently so that you build your brand, build awareness, and build your know, like, trust factor.
This is a journey, not an instant fix. If for any reason you find you are not making major inroads to build a full sales pipeline after 30 days, I will refund your payment. (minus the cost of creating your personalised LinkedIn profile.) However, be aware that for me to do this, I will need to see absolutely everything that you have done to follow the steps, it may be that there are things I can do to help get you back on track.
I am completely dedicated to keeping you accountable so you get the results this programme promises. You have lifetime access to this programme, so my team and I will be here to support you through the steps and in the future so you can keep your new sales pipeline permanently full!
You heard me correctly; I will set up your new booking system using my tech guys/gals to set this up personally for you. If you already have a system in place, we will fully evaluate what works and what does not, and I will take over your booking system and make the improvements needed!
This is designed to
(please note this can ONLY be done if certain modules have been completed in order to get this set up accurately for you) ** Please note you are reponsible for any monthly payments
Your own Virtual PA (5 hours) to get you organized and get help with some of the admin based duties to get things moving FAST. You can use your personalized VA for up to 1 year after the course starts!
Things your VA could assist you with include: